I have chosen not to write this in the third person, because let’s be real: writing about oneself is its own special form of torture.

It feels strange to launch an eponymous website. I remember buying this URL many years ago just so I would own it, yet never thinking I would do anything with it. This feels like a strange combination of narcissism mixed equally with massive insecurity in doing this. I have never considered myself a “creative”, let alone an ARTIST (gasp). My identity was firmly in place as an entrepreneur, a business owner, a blah, blah, blah.